Zero waste beauty is on the rise, and I’m pretty jazzed about it. When I think about all the pretty plastic containers in the Target beauty aisle ending up in my trash can, and then the landfill, it feels a little overwhelming. Because it’s not just my local Target. It’s every Target and also every Walmart, K-mart, and Walgreen’s. And then there’s the department stores and Kohl’s and Sephora.
Imagine how much less trash we’d generate if all of those products were housed in compostable or recyclable packaging?
That’s the idea behind zero-waste products. The goal is that no packaging will end up at the city dump. Or if it does, it’s at least biodegradable.
Beauty product makers are pursuing this goal by designing product packages out of cardboard and recycled paper. Where a non-compostable material is used, the manufacturer designs it to be recycled in some way. For example, Hourglass’ Confession Ultra Slim High Intensity Lipstick comes in a refillable container — which should stay with you as long as you keep refilling it.
As a consumer, you could implement your own zero-waste program by finding clever ways to reuse your old lotion and serum bottles…but that would get weird and cluttered after a while. I mean, how many lotion bottles and tins do you really need?
If you’re interested in reducing the impact you make on landfills, it’s easier to start shopping with zero-waste beauty brands instead. Fortunately, there are some affordable options that’ll fit seamlessly into your regular beauty routine.
1. Zero waste hair conditioner by Ecoroots
Apparently, hair conditioner doesn’t have to be a slippery cream. Who knew?! This hair conditioner bar is handmade of Moroccan oil, coconut oil, cocoa butter, and lemon peel. It moisturizes, repairs, and leaves behind a glassy shine. To use, you massage the bar onto wet hair and then rinse.
EcoRoots is based in Aspen, Colorado. The company uses only recyclable materials for packaging and for shipping and it donates 1% of annual sales to causes that support the environment.
2. Zero waste face bar by Ethique
Ethique’s face bar for oily-to-normal skin contains coconut oil, mandarin and sweet orange essential oils, cocoa butter, and sea salt. Amazon users with sensitive and acne-prone skin rave about it. To use, moisten your face and the bar, and then rub the bar gently to create a lather. Massage the lather on your face and rinse.
Ethique founder Brianne started making beauty bars in her kitchen in 2012. Since then, the company has developed a full line of beauty products that use biodegradable ingredients and compostable packaging. The brand has sold more than 3 million units — essentially keeping millions of plastic bottles out of landfills.
3. Zero waste scrunchies by Kooshoo
Kooshoo makes them, along with hair ties and headbands for men and women. The packaging is made from recycled FSC certified paper and shipping materials are 100% plastic-free.
4. Zero waste dry shampoo by Rainwater Botanicals
If you haven’t experienced the fabulousness of dry shampoo, I encourage you to give it a try. Dry shampoo livens up yesterday’s greasy ‘do and gives your tresses a freshly blow-dried look.
Rainwater Botanicals packages this powdered formula in zero waste biodegradable and renewable paperboard shakers. Just sprinkle at your scalp, give your hair a shake, and you’re ready to go.
5. Zero waste eyeshadow by Aether Beauty
The Ametrine Crystal Quad by Aether includes four creamy, high-pigment eyeshadows. Use these cool, shimmery colors (mauve rose, copper rose, rose gold, and a smokey bronze) at night for a soft smokey eye or without liner for a pretty day look. Made of coconut oil, shea butter, rosehip oil, and moringa oil, these shadows may feel as good as they look, too.
The palette is fully recyclable if you remove the elastic and the pans.